:root {
  --ink: #0e0f12;
  --muted: #4a4f57;
  --line: #e3e5e8;
  --card-line: #d5d8dd;
  --band-muted: #b8bdc6;
  --accent: #dc2626;
  --white: #ffffff;
  --max-width: 1200px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
}

body {
  margin: 0;
  font-family: "Archivo", system-ui, sans-serif;
  font-size: 18px;
  line-height: 1.55;
  color: var(--ink);
  background: var(--white);
}

a {
  color: var(--ink);
}

a:hover {
  color: var(--muted);
}

a:focus-visible {
  outline: 3px solid var(--accent);
  outline-offset: 3px;
  border-radius: 4px;
}

h1,
h2,
h3,
p,
ol,
ul {
  margin: 0;
}

.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  padding: 0.75rem 1rem;
  background: var(--ink);
  color: var(--white);
  z-index: 10;
}

.skip-link:focus {
  left: 1rem;
  top: 1rem;
}

.wrap {
  max-width: var(--max-width);
  margin: 0 auto;
  padding-inline: 1.5rem;
}

.display {
  font-weight: 800;
  font-stretch: 75%;
  line-height: 1;
  text-transform: uppercase;
}

.section {
  padding-block: 6rem;
  display: flex;
  flex-direction: column;
  gap: 3rem;
}

.section-title {
  font-size: clamp(2.25rem, 4.5vw, 3.75rem);
}

.section-intro {
  display: flex;
  flex-direction: column;
  gap: 1rem;
  max-width: 46rem;
}

.lead {
  font-size: 1.15rem;
  color: var(--muted);
}

/* Buttons */

.btn {
  display: inline-block;
  text-align: center;
  text-decoration: none;
  font-weight: 700;
  font-size: 1.05rem;
  line-height: 1.2;
  padding: 1rem 1.75rem;
  border-radius: 999px;
  border: 2px solid transparent;
}

.btn-primary {
  color: var(--white);
  background: var(--accent);
  border-color: var(--accent);
}

.btn-primary:hover {
  color: var(--white);
  filter: brightness(0.92);
}

.btn-outline {
  color: var(--ink);
  border-color: var(--ink);
}

.btn-outline:hover {
  color: var(--white);
  background: var(--ink);
}

.btn-light {
  color: var(--ink);
  background: var(--white);
}

.btn-light:hover {
  color: var(--ink);
  filter: brightness(0.94);
}

.btn-small {
  font-size: 1rem;
  padding: 0.75rem 1.4rem;
}

/* Header */

.site-header {
  border-bottom: 1px solid var(--line);
}

.site-header .wrap {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 0.75rem 2rem;
  padding-block: 1rem;
}

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip-path: inset(50%);
  white-space: nowrap;
}

/* Logo: VERTICAL with an up arrow for the I, ADVERTISING spread to the same width underneath. */
.logo {
  display: inline-flex;
  flex-direction: column;
  gap: 0.107em;
  font-size: 2.75rem;
  color: var(--ink);
}

.logo-word {
  display: flex;
  align-items: flex-end;
  font-weight: 900;
  font-stretch: 70%;
  line-height: 0.76;
  text-transform: uppercase;
}

.logo-arrow {
  width: 0.499em;
  height: 1.227em;
  margin: 0 -0.099em 0 0.02em;
  fill: var(--accent);
}

.logo-sub {
  display: flex;
  justify-content: space-between;
  font-size: 0.227em;
  font-weight: 800;
  line-height: 1;
}

.brand {
  display: flex;
  text-decoration: none;
  padding-block: 0.5rem;
}

.site-nav {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.25rem 1.75rem;
}

.site-nav a:not(.btn) {
  text-decoration: none;
  font-weight: 600;
  font-size: 1rem;
  padding-block: 0.75rem;
}

/* Hero */

.hero {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 4rem;
  padding-block: 5rem 6rem;
}

.hero-copy {
  flex: 1 1 440px;
  min-width: 0;
  display: flex;
  flex-direction: column;
  gap: 1.75rem;
}

.eyebrow {
  font-weight: 700;
  font-size: 0.9rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
}

.hero-title {
  font-size: clamp(3rem, 7vw, 6.25rem);
  line-height: 0.92;
  letter-spacing: -0.005em;
}

.hero-lead {
  font-size: 1.25rem;
  color: var(--muted);
  max-width: 34rem;
}

.button-row {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.75rem 1rem;
}

.fine-print {
  font-size: 0.95rem;
  color: var(--muted);
}

.phones {
  flex: 1 1 480px;
  min-width: 0;
  display: flex;
  justify-content: center;
  align-items: flex-start;
  gap: 1rem;
}

.phone {
  flex: 0 1 180px;
  min-width: 0;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.75rem;
  text-decoration: none;
}

.phone:nth-child(1) {
  margin-top: 3rem;
}

.phone:nth-child(3) {
  margin-top: 6rem;
}

.phone-video {
  display: block;
  width: 100%;
  aspect-ratio: 9 / 16;
  border-radius: 28px;
  background: var(--ink);
  object-fit: cover;
}

.phone:hover .phone-video {
  filter: brightness(1.06);
}

.phone-label {
  font-weight: 600;
  font-size: 0.95rem;
  color: var(--muted);
}

/* Demos */

.demos-section {
  border-top: 1px solid var(--line);
}

.demos {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 2rem 1.5rem;
}

.demo {
  flex: 1 1 260px;
  max-width: 340px;
  min-width: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 0.9rem;
}

.demo-video {
  display: block;
  width: 100%;
  aspect-ratio: 9 / 16;
  border-radius: 24px;
  background: var(--ink);
  object-fit: cover;
}

.demo figcaption {
  display: flex;
  flex-direction: column;
  gap: 0.15rem;
}

.demo figcaption strong {
  font-size: 1.15rem;
}

.demo figcaption span {
  color: var(--muted);
}

/* How it works */

.steps-section {
  border-top: 1px solid var(--line);
}

.steps {
  list-style: none;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 2.5rem 2rem;
}

.step {
  flex: 1 1 240px;
  min-width: 0;
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
  border-top: 3px solid var(--ink);
  padding-top: 1.25rem;
}

.step-number {
  font-size: 3rem;
  color: var(--accent);
}

.step h3,
.features h3 {
  font-size: 1.35rem;
  line-height: 1.25;
  font-weight: 700;
}

.step p {
  color: var(--muted);
}

/* Dark band */

.band {
  background: var(--ink);
  color: var(--white);
}

.band .section-title,
.band h3 {
  color: var(--white);
}

.band .lead,
.band p {
  color: var(--band-muted);
}

.features {
  display: flex;
  flex-wrap: wrap;
  gap: 2.5rem 2rem;
}

.feature {
  flex: 1 1 240px;
  min-width: 0;
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
}

.features h3 {
  font-size: 1.25rem;
}

/* Pricing */

.plans {
  display: flex;
  flex-wrap: wrap;
  align-items: stretch;
  gap: 1.5rem;
}

.plan {
  flex: 1 1 300px;
  min-width: 0;
  padding: 2rem;
  border: 1px solid var(--card-line);
  border-radius: 20px;
  display: flex;
  flex-direction: column;
  gap: 1.5rem;
}

.plan-head {
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
}

.plan-name-row {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 0.5rem;
}

.plan-name {
  font-size: 2rem;
}

.plan-for {
  color: var(--muted);
}

.plan-price {
  display: flex;
  align-items: baseline;
  gap: 0.4rem;
}

.plan-amount {
  font-size: 3.5rem;
}

.plan-period {
  color: var(--muted);
}

.plan .btn {
  margin-top: auto;
  padding-block: 0.9rem;
}

.plan-featured {
  background: var(--ink);
  border-color: var(--ink);
  color: var(--white);
}

.plan-featured .plan-name,
.plan-featured .plan-amount {
  color: var(--white);
}

.plan-featured .plan-for,
.plan-featured .plan-period {
  color: var(--band-muted);
}

.plan-featured .check {
  color: var(--white);
}

.badge {
  background: var(--accent);
  color: var(--white);
  font-weight: 700;
  font-size: 0.8rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 0.35rem 0.75rem;
  border-radius: 999px;
}

.checklist {
  list-style: none;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 0.8rem;
}

.checklist li {
  display: flex;
  gap: 0.65rem;
  align-items: flex-start;
}

.check {
  flex: none;
  margin-top: 0.2rem;
  color: var(--accent);
}

.includes {
  border-top: 1px solid var(--line);
  padding-top: 2.25rem;
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
}

.includes h3 {
  font-size: 1.35rem;
  font-weight: 700;
}

.includes .checklist {
  flex-direction: row;
  flex-wrap: wrap;
  gap: 1rem 2rem;
}

.includes .checklist li {
  flex: 1 1 320px;
  min-width: 0;
}

/* Closing call to action */

.cta {
  background: var(--accent);
  color: var(--white);
}

.cta .section {
  align-items: flex-start;
  gap: 1.5rem;
}

.cta-title {
  font-size: clamp(2.5rem, 5.5vw, 4.5rem);
  line-height: 0.95;
  color: var(--white);
  max-width: 50rem;
}

.cta p {
  font-size: 1.15rem;
  max-width: 40rem;
}

/* Footer */

.site-footer {
  border-top: 1px solid var(--line);
}

.site-footer .wrap {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 1rem 2rem;
  padding-block: 2.5rem;
}

.footer-brand {
  display: flex;
}

.footer-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 0.25rem 1.5rem;
}

.footer-nav a {
  font-size: 0.95rem;
  padding-block: 0.75rem;
}

.copyright {
  font-size: 0.95rem;
  color: var(--muted);
}